Downloads are half the story
Acquisition is expensive. If your product doesn’t translate installs into on‑chain behavior, you’re pouring budget into a sieve. Design is the bridge from first touch to real activity: it explains, reduces friction, surfaces value, and lowers fear.
Three metrics to love
- CPW (Cost per Wallet). The simpler and safer the connect flow, the lower the cost.
- DAW/MAW. Unique active wallets are the honest engagement signal. Habit loops (reminders, tasks, widgets) drive repeat use.
- TVL. Willingness to lock value reflects clarity and confidence in your staking/locking UI.
- Simplify wallet connect: fewer steps, more clarity.
- Provide human transaction previews and fiat hints.
- Personalize home with “do‑now” tasks to build repetition.
- Visible statuses and “receipts”: people love control and a trail.
Build a funnel dashboard: visit → wallet connect → first on‑chain action → repeat → contribution to TVL. Tie events to specific UX changes, so you defend design decisions with data — not vibes.
Need a metrics map for your product? We’ll set up the event model and a single‑screen dashboard in 10 days.
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